Building Ecommerce Stores That Are Designed to Perform.
Shopify development, SEO, conversion optimization and strategic ecommerce improvements for businesses ready to turn their online store into a stronger growth engine.
Store audits, rebuilds and growth work for Shopify brands.
Verified Shopify Partner profile
The same details you would see inside the Shopify Partner dashboard — identity, partner ID, availability and verified skills.
Samson Femi
Verified Shopify PartnerShopify Developer & Ecommerce Growth Specialist
- Partner ID
- 5006687
- Partner since
- 2020
- Based in
- Abuja, Nigeria
- Languages
- English
- Individual Service Partner
- Shopify Development Specialist
- Ecommerce Growth Specialist
Mon–Sat, 9am – 7pm
- Shopify Developer
- Shopify Store Designer
- Store Compliance & Setup
- Product Listing Expert
- Ecommerce SEO
- Conversion Rate Optimization
- Dropshipping Setup
- Shopify Troubleshooting
I don't just build Shopify stores. I build ecommerce experiences designed to turn traffic into customers.
I work inside Shopify stores that already have traffic, products and ambition — and find the reasons those things aren't turning into orders.
Most stores don't fail because of design taste. They fail because a product page buries the one detail a buyer needs, because a theme ships 400KB of unused script, because collections are structured for the admin rather than for search, or because nobody ever verified that the checkout events were firing.
My work sits at the intersection of engineering and commercial judgement: read the data, isolate the constraint, build the fix in Liquid or in the store's structure, then measure what actually moved. No redesign for the sake of a redesign.
- 01Discover
- 02Build
- 03Optimize
- 04Measure
- 05Scale
What I do inside a store
Eight focused engagements. Each one starts with the constraint that is actually holding the store back, not a fixed package.
- 01
Shopify Development
Custom Shopify storefronts, theme customization, sections, Liquid development and technical implementation.
Details - 02
Ecommerce SEO
Technical SEO, on-page optimization, product optimization, collection optimization, indexing and search visibility.
Details - 03
Conversion Optimization
Improve UX, product pages, navigation, trust elements, CTAs and purchasing flow.
Details - 04
Store Performance
Improve site speed, technical structure, usability and performance.
Details - 05
Product & Collection Optimization
Improve product presentation, descriptions, organization and collection structure.
Details - 06
Analytics & Tracking
Set up and improve analytics, tracking, conversion events and performance measurement.
Details - 07
Shopify Troubleshooting
Identify and resolve technical problems affecting store functionality, visibility and performance.
Details - 08
Ecommerce Growth Strategy
Develop practical strategies connecting store optimization, SEO, conversion and customer acquisition.
Details
Rebuilding buyer trust on a high-traffic gear store
A store with steady traffic and stalled orders: policy problems on the surface, and a product page that never answered the buyer's real question.
- Client
- Trailcampro
- Industry
- Outdoor gear
- Project
- Compliance, CRO & analytics rebuild
- Services
- 3 workstreams
The store carried unresolved policy and product-claim issues that put the account at risk, while product pages gave no clear reason to buy from them rather than a marketplace. Tracking had drifted, so nobody could tell which changes helped.
Read the case studyStores I've worked in
Every case study follows the same structure: the challenge, the strategy, what was implemented, and the outcome.
Measured, not claimed
These figures stay blank until a client confirms them. Nothing here is estimated or illustrative.
- —Conversion rate liftAwaiting verified data
- —Organic traffic growthAwaiting verified data
- —Revenue influencedAwaiting verified data
- —Store projectsAwaiting verified data
Results vary by business, market, traffic source and implementation. Nothing here implies guaranteed sales or income.
What store owners say
Feedback from the engagements, shared with permission.
“Femi rebuilt our theme from the ground up without breaking any existing content. The store loads faster, the product data is structured properly, and the new sections are clean enough that our internal team can maintain them.”
Duolino DesignApparel & lifestyle brand “Femi resolved our store compliance problem and then laid out a plan we could actually follow. Sessions grew, and the daily orders became consistent instead of occasional.”
Rust Belt OffRoadOff-road accessories “The audit was specific — not a list of generic advice. After the changes went live, conversion improved and we could finally see in the reports which pages were doing the work.”
SleepGracefullyHome & sleep “He cleared up the compliance issues that were putting our account at risk and rebuilt our tracking so we knew what was really happening. Sessions grew and real orders followed.”
TrailcamproOutdoor gear retailer
Client reviews, walkthroughs and insights
Pulled straight from the YouTube channel, so new uploads appear here without rebuilding the page.
How an engagement runs
Six stages, in order. You always know which one we're in.
- 01
Discover
Understand the business, store and growth challenge.
- 02
Audit
Identify technical, UX, SEO and conversion opportunities.
- 03
Strategize
Build a prioritized improvement roadmap.
- 04
Implement
Execute the agreed improvements.
- 05
Measure
Track performance and identify additional opportunities.
- 06
Optimize
Continue improving based on actual data.
Tools I work in every day
No unnecessary stack. The platform, the measurement layer, and the marketing tools that matter.
- Shopify
- Shopify Liquid
- HTML
- CSS
- JavaScript
- Google Search Console
- Google Analytics
- Google Tag Manager
- PageSpeed Insights
- Klaviyo
- Meta Pixel
Tell me where your store is stuck.
Send the store URL and what you're trying to improve. You'll get a direct read on whether I'm the right person for it — and what I'd look at first.
Abuja — working with brands across every time zone